While searching the internet for some articles about psychological sides of web designing, I found interesting presentation made by Joshua Porter.
It briefly shows, how understanding and using psychological rights can support designing an efficient users interfaces. Captology – computers as persuasive technology and Social proof are main subjects of this presentation.
Have a look
Designing with Psychology in Mind
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Joshua Porter.
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Psychology is one of the most interesting branches of science because there are so many unknowns.~,”